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The Shopify App ecosystem can be a jungle. So let me help you. 5 facts you wish you knew before starting your Shopify App

10:04 PM · Feb 21, 2022

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1/ Velocity of reviews More important than the number of reviews you have. The faster you get your reviews, the better your ranking will be. You could rank higher than a competitor with many reviews if you received yours faster.

Mat De Sousa

@DsMatie

Feb 21

2/ The sub-sub category of your app matters You can rank for some keywords only if you're in the right sub-sub category. Check the first apps on your keyword. In which sub-sub category are they? Are you in the same?

Mat De Sousa

@DsMatie

Feb 21

3/ Apps that make merchants earn more perform better It's harder to get users for an app that helps merchants save time. And easier for an app that makes more money. That's why even an app like Loox shows how much money you made with their discount code

Mat De Sousa

@DsMatie

Feb 21

4/ The hierarchy of keywords Title > Tagline > Key benefits > Description A keyword in the title will have a bigger impact than a keyword in the tagline. And if you already have a keyword in the ti, youyou don't have to put it in the tagline.

Mat De Sousa

@DsMatie

Feb 21

5/ The best way to get more reviews Don't send emails to ask for reviews. Don't put a link in the dashboard. It doesn't work. Ask for a review at the moment you helped them with support. They have this Aha moment and will leave a review.