Stop calling your Instagram audience a community
Audience ≠ community
How to think about audience vs community:
Aug 21, 2022 · 1:32 PM UTC · Twitter Web App
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What is a community?
I use the TRIBE Test developed by @latecheckoutplz, the leading community product design agency/studio
1. Togetherness
2. Rituals
3. Identity
4. Belonging
5. Engagement
If you have 1-5, you've got a community
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Put another way:
A community is your local coffeeshop, you see familiar faces, you can be yourself and feel like you're at home
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And community isn’t built in the comments of an Instagram post or TikTok video
It needs dedicated spaces to breathe and evolve
That could be IRL or digital spaces
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What is an audience?
An audience is a TV station. You sit in front of the TV wanting to be entertained
It's one-way communication, it's broadcast
Once you have an audience, you can convert a portion to a community through rituals and habits like IRL events, Q&As, web3 etc
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How do you know when you have a community that's working?
Keep an eye on retention (how often people come back) and engagement (how often people contribute)
You'll see it go up if there is community/market fit
There is real ROI in community
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Once you have a strong community, you can build a community-based product
That means:
- The community drives your growth
- The community helps define your product
- You spend less on ads
A community-based product is the new product-led growth
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Like/RT the original tweet with you audience on Twitter if you enjoyed
Stop calling your Instagram audience a community
Audience ≠ community
How to think about audience vs community:
Show this thread
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And subscribe to my newsletter because I'll have an announcement soon on there if you want to level up your community-based product skills (web2/web3)
latecheckout.substack.com
Have a wonderful day!
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