Summary
Asking price
$ 150 K
4.2x Revenue Multiple
Asking price reasoningBased on the Acquire multiples report we are asking for a 4x TTM revenue multiplier
Date founded
Dec 2022
Startup team size
2
SaaS startup
Estonia
Your AI email assistant
Profitable SaaS with $36,000 in TTM revenue and $34,000 in TTM profit that learns from your writing style and crafts email replies as if they were written by you. It is available as a Chrome or Firefox extension, and works natively in Gmail, Fastmail, and by a popup in any other browser tab. It works by injecting buttons into the Gmail and Fastmail reply box. Using these buttons the user can generate replies to the current email in various different tones and expressions.
✅ $36,000 in TTM revenue
✅ $34,000 in TTM profit
✅ $3,000 in revenue last month
✅ $2,900 in profit last month
✅ Competitors: Copy, Compose
The user can provide training data so that it knows how to format and phrase the emails.
Company overview
Business model and pricingThere's a mix of B2C and B2B customers. Mainly B2C.
70% of the customers are on the Pro plan
30% on the Casual plan
In total there are 153 paying customers as of writing.
There are also 4200 active daily users on a free plan.
The Chrome extension has been downloaded over 4000 times, is featured by Google, and has a rating of 3.9.
Tech stack this product is built onNode
MongoDB
JavaScript for the browser extensions
Astro for the marketing website
Product competitors
Copy.aiCompose.ai
Growth opportunity1. Monetize the free users. We started by allowing everyone to create 2 email replies per day, and then they would have to pay. This was successful, but to facilitate user growth we started allowing unlimited replies for free, but with a "written by the platform" note at the bottom of the email. Most users delete this note before sending the email. Reverting to the previous model, or reducing the freemium parts would see a rise in subscriptions.
2. Improve marketing efforts. With the hype in ChatGPT and AI products in general, we think paid adverts would do very well.
3. Focus more on B2B. We don't have experience with this so have been focused on B2C. Many companies have reached out to us but we haven't closed deals due to lack of experience.
Improve conversion ratesIncrease digital marketingIncrease content marketingHire a B2B sales teamAdd new product featuresFocus on SEO
Key assets
WebsiteDomainCodebase and IPMarketing materialsBrandCustomers
Acquisition details
Reason for sellingWe want to focus on our other SaaS product. We think the platform has B2B potential, but we have very little experience in this area and think it could be utilized better by someone else.
FinancingBootstrapped
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Financials
Your past and projected financial performance.Snapshot
TTM gross revenue
$36 K
TTM net profit
$34 K
Last months gross revenue
$5 K
Last months net profit
$5 K
Metrics
Connected performance metrics updated in real-time.Customer metrics by
Last updated 9 days agoCustomers
184
Annual recurring revenue
$36 K
Annual growth rate
Infinity%
Revenue
Customers
Customers
ARPA
LTV
Churn
Customer churn
Net MRR churn rate
ARR
ARR
Dec 2022
$22.83K
Jan 2023
$36K
Feb 2023
$35.86K